I remember a time, not that long ago, when the mere mention of “all-natural products” would make me think of patchouli, tie dye, no makeup and more patchouli! While there is nothing wrong with that, we’ve sure come a long way, baby!
When Lemongrass Spa first launched Sheer Minerals, it was met with mixed reactions. The question in our minds was would it be a successful niche for the company? We began with a very basic startup (foundation, blush, eye shadow and cover up) and slow sales. During this time I was able to work in Administration as the Facility Manager plus manage the Sheer Minerals department by toggling back and forth between the two. Fast-forward to today, I am happily managing the Sheer Minerals division full time with a part-time assistant. We supply both the Colorado and Florida warehouses with an expanding line of Sheer Minerals Makeup. We've come a long way, baby! We now have everything the department store makeup counters offer, only better. From primer to finishing veil, Sheer Minerals has your beauty needs covered!
Isn’t it amazing that we can now contour, line, highlight and anti-age just like every single glamour magazine on the shelves and feel good about it? We can create a smokey eye, a neutral or bold lip, a cat eye or whatever the trending look may be with no fear of what we are putting on our faces being harmful to us. The idea of going all-natural no longer carries the same “granola” connotation as it might have in the past. Thanks to our naturally glamorous owner, Heidi Leist and her dedication to keeping her finger on the pulse of what women want, as well as the best way to make it fresh, clean and natural. Lemongrass Spa and Sheer Minerals have redefined natural products to be synonymous with trend-setting glamour.
The beauty industry runs far and wide and Sheer Minerals Makeup is making its mark. We have been featured in numerous blogs, and write-ups. Our amazing BB crème is in the spotlight of a respected skin care magazine and we even have national beauty pageant contestants wearing our products on stage! There’s no stopping us now! Lemongrass Spa and its Sheer Minerals line is standing out in a very saturated beauty industry because we are different. We care about what goes in every product. When we see a color or look that is marching down the runways, we research ingredients and options to bring a better, healthier version of it to you and your families and friends.
I’m so proud that Lemongrass Spa and Sheer Minerals are leading the way in proving that you don’t have to be spendy to be trendy, the makeup counter can be the comfort of your own home and whatever look makes YOU feel beautiful is achievable and healthy with Sheer Minerals Makeup.