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Posted by on in Consultant Stories
Optimism and the Road to Success

Lemongrass Lady of the Year is bestowed upon an outstanding consultant demonstrating a strong personal business, teambuilding, leadership and community service. Lemongrass Ladies demonstrate an excellent business ethos and encourage the success of all their fellow consultants.

Tara LaMagna, Platinum Director from New York and the 2016 Lemongrass Lady of the Year on how positive self-talk and an optimistic mindset leads to success.

Video credit: Sindy Kelley

Hold your breath.

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3 Sure Ways to Get Bookings in Direct Sales by Becky Spieth

Becky Spieth is a world renowned, award-winning direct sales consultant, mentor and speaker. With over 20 years of experience, she helps develop some of the top leaders in sales and recruiting in the industry. Lemongrass Spa is honored to announce Becky as the keynote speaker for leadership at the Grand Hyatt Tampa, Florida on Friday, July 22.

Post on Facebook:

There are people that you are friends with that want to book parties with you RIGHT NOW! Then, why are they not on your calendar? You just haven’t created a great enough need for your product, in their opinion.

Now… please don’t go and start spamming everyone on Facebook with ad after ad or desperate begging on your timeline or business page.

Instead of this unproductive vomiting of information and harassment, come from a place of service and post before and afters if that works you’re your product line, or post – “What’s your biggest “skin” challenge?” (if you sell skincare) or “What’s your biggest “meal time” challenge?” (if you sell food items or items for meal prep), “What’s your biggest challenge with accessorizing your wardrobe?” (if you sell jewelry), or “What’s your biggest “cleaning” challenge? (if you sell cleaning products).

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Organizing Your Business for the New Year

Can you believe the first month of 2016 is already coming to a close? A new year signifies rebirth, renewal, revitalization…and reorganization! Spring-cleaning gets all the reorganizing glory, but the start of a new year is an excellent time to regroup. As you’re re-evaluating and resetting goals and resolutions, spending a little time reorganizing (or in some cases getting organized) your business allows you to focus your attention on pampering your customers. Regardless of your businesses goals, these tips can help get you ready for an influx of new customers and hostesses this year.

Customers

Keeping track of your customers’ wish lists and past orders is an important part of growing your business, as well as a means to providing superior customer service. One way to keep customers organized is by creating a rotating “tickler file” for when to contact customers. There are a few different ways you could do this, and you’ll find a system that works for you. One low-tech method is to keep an index card for each customer with basic contact information and frequency of contact. For example, the two of you may have decided you’ll touch base every other month for re-ordering. If they’re a new customer, we suggest calling within two days of the party to tell her how much you appreciate the order and again in two weeks (or after you get the shipping notification in your backoffice) to make sure she has received her products. If you’d rather go high-tech, utilize your phone’s calendar/reminder function to notify you when it’s time to make your customer calls. As you get to know your customers and their ordering needs, you’ll find a contact frequency that works for them. A few reasons outside of reorders your customers might want to hear from you are holidays, personal events, like anniversaries and birthdays, flash sales and specials on their favorite products.

Taxes

I can’t give you tax advice, but I can give you a few tips to making tax-time a little easier. Jennifer Dusza, our Consultant Relations Manager, recommends the “envelope system” to keep everything organized. At the beginning of each month start a business expense envelope, and when the month’s over, close it up, file it and start an envelop for the next. At the end of the year, ideally, you would have twelve large envelopes with all of your business expenses. Your tax professional can advise you on exactly what you should save and track for your business, but here a few ideas:

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Posted by on in Consultant Stories
4 Practical Tips for Success

Direct sales offers a unique entrepreneurship opportunity for women and men from a variety of social and economic backgrounds. They join for a myriad of reasons such as flexible schedules, extra income and “me time”. While success is different for everyone, there are a few tips that can be followed to create a lucrative home business. Jennifer Pizza, a Lemongrass Spa Consultant from Maryland, gives real-life examples of how to use these tips for your business.

Jennifer enjoyed attending home parties but “never considered being the one ‘running the show’.” After attending her sister’s Lemongrass Spa party and learning about clean products, she decided it was time to make a change for her family. With no prior experience in direct selling, Jennifer’s initial goal was for her family to live healthier and free from potentially harmful chemicals; she never fathomed where this change would lead her. In about four months Jennifer promoted to Director and earned a $1000 bonus. Within six months she earned the “High Jump” [highest honor in Lemongrass Spa’s previous Jump Start program], which included product bonuses, a necklace and massage at a local spa. At nine months Jennifer earned an all-expenses paid vacation for herself and her husband. Then at the end of her first year she ranked number nine in sales in the entire company.  Jennifer said "my first year with Lemongrass Spa was AMAZING!” 

Tip 1: Set goals.

Jennifer’s overall goal was to provide healthier products for her family, primarily because one of her daughters has allergies and skin sensitivities. Her personal business goal was to earn the Spa Destination trip for herself and her husband. “Having three kids doesn't leave much time for a getaway, or money to afford it. The experience was everything we thought it would be and more! We were able to relax and re-connect,” Jennifer stated. Each month she sets small goals for her business that will lead her to her big-picture goals, such as earning the 2016 Spa Destination trip to Mexico.

Tip 2: Create a work schedule.

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Top Leaders Attend Leading the Way Retreat

Twenty-two women from Lemongrass Spa Products participated in an empowering weekend with Belinda Ellsworth and her Step Into Success Team at the Leading the Way Leadership Retreat in Chicago, Illinois last month. At the cornerstone of the event was the celebration of the release of Belinda’s Direct Selling for Dummies, Amazon’s #1 Bestselling Book in several business categories. This exceptional how-to book helps the reader navigate the direct sales industry in pursuit of success, setting goals, managing their time wisely and harnessing the power of social media to book, sell and recruit. Each attendee received an autographed copy of this business-building manual.

DirectSellingDummiesCollage.jpg

Belinda showcased some of the most impactful social media speakers in today’s direct selling arena, including Lydia Martin and Lyndsay Tompkins. Expert storyteller, comedian and author, Kelly Swanson had the entire audience rolling out of their seats with laughter as she helped us see through our obstacles and make fun of our shortcomings. Linda Ellis inspired us to live each minute as if it were our last. Author of the world-renowned book, The Dash, Ellis shared first hand how th

is book has touched the hearts of millions.

Lemongrass Spa’s Executive Director, Tara LaMagna, was asked to present her successful steps in exceptional team engagement to the direct sales leaders attending the event. Tara’s story of how she built a team of 300 consultants in just over two years had leaders from dozens of direct selling companies feverishly taking notes. Tara’s style of utilizing Facebook groups to motivate and inspire her team, Facebook parties to increase her sales and systems for attracting new recruits to her team have been instrumental in her success. Tara traveled to the Dominican Republic in June 2015 as one of the Spa Destination Trip earners and was named to the Dynamic Dozen (Top in Sales) at the Annual Convention.

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Marketing Your Direct Selling Business with Instagram

Last year my teenage daughter asked if she could get an Instagram account. This was an eye-opening and educational experience for our family as we learned a whole new way to communicate on social media with our kids and their friends. As teens moved away from Facebook and over to Instagram in large numbers last year, parents have another social media environment to monitor, with some added benefits if you’re open minded about learning a slightly different marketing approach. Instagram isn’t just for teens. Almost 80% of Instagram users are between 13-49, and 68% of the users are female. 

After sitting down with my daughter for about fifteen minutes I was educated on setting up my profile, posting pictures and getting creative with #hashtags. From a teen perspective there are cool things to post on Instagram and very uncool things and now that we were following each other the last thing I wanted to do is appear as a stalker parent.   There were some abbreviations I needed to Google in order to understand what she and her friends were talking about: #goals, ttyl, TBT, OOTD, bae, cray, LYT and WTH. Now that I had the basics down I was off and running.

Because Instagram is picture and video driven (you can’t make a post without one) the visual stimulation when you scroll through the feed can become rather addictive. I found myself following gluten-free chefs, beach yoga instructors, natural skincare crafters, coffee drinkers, motivational speakers and crossfit athletes. Because IG sorts photos by hashtags, when you go to explore new people you’ll immediately gravitate toward people with common interests.

Creating Connections

Posting comments on Instagram is much like Facebook and you can easily engage with new people simply but making a positive comment on their photo. You can private message your friend on Instagram, too, which also requires attaching a photo to the initial message. Another way to engage with your friends is to add their IG name, for example @abc123, as a comment to a post, or tag them in a post. The next time your friend goes to their Instagram account they will see the post you intended for them to see. It goes without saying, if someone follows you, follow them back, unless of course you have reasons not to. Since about 70% of Instagram users check their feed at least once a day, post pictures regularly to keep followers engaged and interested. Follow and engage with people who have similar interests as you. For example, if you see a user who often posts about a healthy lifestyle and natural skin care, you may want to follow them.

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The Direct Sales Industry – 2015 Outlook

*Lemongrass Spa Products’ Founder & CEO, Heidi Leist, shared her industry insights alongside four Direct Selling executives in the Direct Selling Association’s annual "Industry Executives Discuss Challenges, Opportunities Ahead" piece in the DSA's January 22, 2015 InTouch newsletter.

The direct selling industry has experienced a steady increase in retail sales since 2009, with a 5.9% increase between 2011 and 2012 (most recent statistical year available) according to the Direct Selling Association (DSA). In the U.S., an estimated 15.9 million people are involved in direct sales, and approximately 80% of them women. Lemongrass Spa Products is no exception boasting a 65% percent increase in sales force in 2014. Click here to read Lemongrass Spa Products’ 2014 year in review. The industry growth trend continues as consumers move toward buying from small and local retailers, direct selling companies offer a variety of quality products, and people look for flexible income avenues.

I believe the direct selling industry will continue to experience growth in 2015 because of key economic indicators, a continuing surge in internet purchases, social media and the increasingly popular selling model we offer. Generation Xers and Millennials have found the extra income they can earn by having a direct selling business satisfies their need to supplement their income. Competition for well-paying jobs is at an all-time high and college graduates are discovering that the direct selling industry offers an entrepreneurial path to success. Baby boomers find that our business model is easily adaptable into their lifestyles, it can offset healthcare expenses and the social connections are invaluable to them.

Many direct selling companies have done an effective job of reforming the image of today’s direct seller from one who is pushy, old-fashioned and dishonest to one who is trendy, successful, educated and legitimate. We’re finding that social media plays an integral role in helping build a brand and in improving the perception of direct selling by helping to establish a personal connection through the use of an electronic medium. The social media venue is geared toward supporting our philosophy of sharing and caring – whether it’s sharing the lifestyle, the products or the income opportunity. Sparking change in the perceptions of consumers’ minds can happen with positive messaging, consultants who are trained to uphold ethical business practices and media attention focused on the positive impact of direct sellers. We tailor our content to touch on at least one of these areas each time we post

At Lemongrass Spa Products, it’s our goal to continually improve our product line by adding innovative, affordable and healthy products that capture the attention of our customers. Consumers of our products are generally well-educated when it comes to the ingredients we use and because of this we are continuing to find ways to anticipate their needs and meet their expectations regarding value and outstanding quality.

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