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Recent blog posts
The Art of Aromatherapy Part 4: Expanding Essential Oil Collection

Plant essences have been used for thousands of years to harmonize mind, body and spirit. It is believed the aroma produced by a plant’s essential oil stimulates the sections of the brain responsible for emotions and memory to positively effects mood plus interacts with the body’s hormones to influence specific functions. As a compliment to our home spa experience, Lemongrass Spa unveiled an organic essential oil collection last year, and to further our commitment to providing both purposeful and indulgent products for the entire family, we’re introducing four divine new essential oils to the lineup.

Certified Organic Essential Oils

  • Frankincense Oil (boswellia rivae). Steam distilled. Aroma: clean, woody and spicy aroma.
    • Soothe mind, reduce fine lines and wrinkles, supports immune and respiratory systems

Frankincense blends well with Geranium, Lavender and Lemon. Its spicy aroma also pairs with the Balancing Act blend.

  • Geranium Oil (pelargonium graveolens). Steam distilled. Aroma: floral, sweet, slightly herbal aroma with soft notes of rose.
    • Relaxing, anti-inflammatory, helps calm nerves and fatigue, balances hormones, astringent for skin

Geranium blends well with most essential oils but blends especially well with Frankincense, Peppermint, Lemon and Lavender essential oils.

  • Lemongrass Oil (cymbopogon flexuosus). Steam distilled. Aroma: citrus, herbaceous and smoky.
    • Anti-inflammatory, digestive aid, reduces cellulite, insect repellant, soothes headaches

Lemongrass blends well with Geranium, Lavender, Lemon and Tea Tree. It also compliments the Immune Boost blend.

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Transport Yourself to a Tropical Oasis this Spring

From the moment you lay eyes on the new catalog you’ll quickly be transported to a tropical paradise complete with the scents and sights of the spring season! Over thirty new items have been added to the lineup to get you and your family ready for outdoor fun in the sun.

Nothing says warm weather and sunshine like freshly-squeezed lemonade! We’ve captured the essence of this classic beverage in our new Strawberry Lemonade collection. The Hand & Body Lotion, Prebiotic Hand Wash, Prebiotic Body Wash, Hydrating Body Spritz and Body Polish were created using a combination of phthalate-free fragrance, organic lemongrass and lemon essential oils. Kids of all ages will enjoy Strawberry Lemonade, offered in a Kids Gift Set. This convenient travel sized set includes Kids Lip Balm Quartet with new Strawberry Lemonade Lip Balm and two-ounce bottles of Hand & Body Lotion, Prebiotic Body Wash and Hydrating Body Spritz.

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Inspired by one of the 2016 Pantone Colors of the Year, new Serenity Blue Eye Shadow is a shimmery light blue hue reminiscent of ocean water or the eyes of a fair-haired child. Pairs beautifully with either Ballerina Pink or Dazzle Eye Shadow for a pastel fashion statement.

At Lemongrass Spa we continually improve the products for our customers. Our new formula Ocean Friendly Sunscreen lotion offers broad spectrum UVA/UVB protection with an SPF of 30. Features non-nano zinc oxide and titanium dioxide for a natural, physical barrier. It goes on smoother, appears less ‘white’ on skin and smells better than our original sunscreen lotion. Take the two-ounce bottle in your carry-on and pack the family-sized eight-ounce bottle for lazy days at the beach or pool.

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Posted by on in Sheer Minerals Makeup
Mixing it up for Spring and Summer

There has been a lot of interest in mixing Sheer Minerals, and why not?!  Whether you’re interested in creating a sweet pastel for Spring, or a bright and bold shade for Summer, it's always good to start out with the right tools to mix your colors. 

Palette

My preference for the perfect palette is the Minerals Mate mixing tray. It has several small bowls to play with different options.  The  shallow divots make it easier to mix your colors thoroughly without spilling, and if you make one you really love, you can simply place one of the covers over it and save it. If you don’t have a Mineral Mates, you can use a small jar. An empty Sheer Minerals jar would be a great way to recycle. Be sure and make note of the amounts of each color you have combined so it is easier to re-create your masterpiece.

Scooping and Mixing

If you have access to a small cosmetic spatula, they make great scoops and blenders for your colors. Scoop and tap a little color into your pallet or jar and stir and “chop” them together OR If you are using a recycled jar, you can simply put the cap on and shake to mix your colors.

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How to Determine Your Skin Type and Choose the Right Products for Your Skin

Determining your skin type is simple but very important when figuring out what products to use and how to treat your skin. Knowing your skin type and conditions allows you to create your own skincare routine based on your skin’s personal needs. Keep in mind that our skin changes daily, seasonally, yearly and so on. It is always beneficial to evaluate where your skin is from time to time and make sure you are taking care of it properly. This will help lessen the frequency of skin problems. If your skin is not in the condition you would like it to be in, use the information below as a guide to help you.

There are four different skin types, normal, oily, dry and combination. The way you figure out what type of skin you have is your pore size. Do not look at any other skin conditions such as acne, hyperpigmentation, redness, and sensitivity. I will be going over those shortly. Normal skin, which is the ideal skin type, means you can see your pores, but they are not enlarged. If you are up close in a mirror and can see your pores, take a couple steps back and see if you can still see them. If you can’t, you have normal skin. If you step back from the mirror and can still see your pores, you have enlarged pores which means you have oily skin. If you can’t see any pores at all on your skin, then your skin type is dry. The most common skin type is combination, meaning that you have two different pore sizes on your face. Most people have a larger pore size in their T -zone (chin, nose and forehead) and that is why you see skin care companies market to combination/oily and combination/dry skin types; they gear their ingredients towards being beneficial for all skin types.

Contrary to what most people believe, you cannot change your pore size. Your pore size is genetic and it can change over time, but topical ingredients will not change the actual size. There are certain ingredients and precautions you can take to make them appear smaller and keep them clear, but the size you are born with is what you have to work with. Keep in mind that each skin type has its own battles (even dry and normal). Large pores, when kept clear, can produce enough oils on your skin to keep you looking youthful longer. There are pros and cons to every skin type, but accepting what you have and working with it is what will help you achieve your best skin.

Once you have determined your skin type, the next step is to look at what conditions you have. The most common skin conditions are acne, hyperpigmentation, skin texture, redness, sensitivity, scarring, wrinkles and fine lines. There are many companies that gear entire skin care lines towards these conditions. The easiest way to determine whether or not you need an entire line based on your condition is how much of your face it covers. If the condition covers the majority of your skin, I advise you to treat the condition first. I will use acne as an example. If acne is covering the majority of your face, then I would suggest using an acne line first. Most companies build their lines to work together and are more effective when used together. For instance an acne line may have a cleanser with tea tree oil in it to treat the acne and a skin lightener in the face crème to help with scars. Once that line has helped clear your skin and acne is no longer a condition (or covering the majority of the your face) go back to using skincare products for your skin type and spot treat if necessary. The most common mistake I see people make is they have one or two blemishes which leads them to think they have oily acne prone skin, therefore use an entire acne line. Their skin then becomes dry and irritated, normally causing the problem to get worse because they went about treating their skin wrong. You don’t have to have oily skin to have acne; this is why it is very important to know your skin type first. If you only have a couple of blemishes and the condition is not covering the majority of your skin, I advise using the skincare line based on your skin type and just spot treat for the condition; this way the majority of your skin stays balanced. You can, however, treat different conditions at the same time. If you have a couple lines on your forehead and some acne on your chin, go ahead and use a skincare line based on your skin type, and use a treatment for wrinkles on your forehead and a different treatment for acne on your chin.

By plugging in different skin conditions and types to the scenario above you should be able to come to a pretty clear conclusion on how to go about treating your skin. When in doubt always ask an esthetician or dermatologist to help guide you in the right direction.

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6 of the Best Winter Skin Care Ingredients

Flaking, redness, cracking and acne are a few problems your skin could be struggling to fight during winter months unless you live in a tropical climate. Low precipitation, dry indoor air heat and hot showers zap moisture from skin leading to these challenges, but you can restore balance and hydration to parched skin, while soothing itchy irritated areas, with a few of Lemongrass Spa’s preferred healing ingredients.

Avocado Oil

Avocados are known to contain vitamins and fats essential for a well balanced diet, but when applied to the skin, avocado oil has amazing benefits. It is packed with nutrients vital for glowing, youthful skin such as monounsaturated fats and antioxidants. Avocado oil penetrates deep into the dermis delivering these nutrients and drawing in moisture, providing long-lasting hydration. As we age, collagen, the main component of connective tissue, breaks down and production decreases; avocado oil is thought to help boost collagen production leading to smoother, younger looking skin. Avocado oil also helps soothe irritations caused by skin conditions such as eczema and psoriasis.

Products to try: Organic Anti Aging Serum, Organic Skin & Nail Balm and Gentle Face Crème

Cocoa Butter

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Organizing Your Business for the New Year

Can you believe the first month of 2016 is already coming to a close? A new year signifies rebirth, renewal, revitalization…and reorganization! Spring-cleaning gets all the reorganizing glory, but the start of a new year is an excellent time to regroup. As you’re re-evaluating and resetting goals and resolutions, spending a little time reorganizing (or in some cases getting organized) your business allows you to focus your attention on pampering your customers. Regardless of your businesses goals, these tips can help get you ready for an influx of new customers and hostesses this year.

Customers

Keeping track of your customers’ wish lists and past orders is an important part of growing your business, as well as a means to providing superior customer service. One way to keep customers organized is by creating a rotating “tickler file” for when to contact customers. There are a few different ways you could do this, and you’ll find a system that works for you. One low-tech method is to keep an index card for each customer with basic contact information and frequency of contact. For example, the two of you may have decided you’ll touch base every other month for re-ordering. If they’re a new customer, we suggest calling within two days of the party to tell her how much you appreciate the order and again in two weeks (or after you get the shipping notification in your backoffice) to make sure she has received her products. If you’d rather go high-tech, utilize your phone’s calendar/reminder function to notify you when it’s time to make your customer calls. As you get to know your customers and their ordering needs, you’ll find a contact frequency that works for them. A few reasons outside of reorders your customers might want to hear from you are holidays, personal events, like anniversaries and birthdays, flash sales and specials on their favorite products.

Taxes

I can’t give you tax advice, but I can give you a few tips to making tax-time a little easier. Jennifer Dusza, our Consultant Relations Manager, recommends the “envelope system” to keep everything organized. At the beginning of each month start a business expense envelope, and when the month’s over, close it up, file it and start an envelop for the next. At the end of the year, ideally, you would have twelve large envelopes with all of your business expenses. Your tax professional can advise you on exactly what you should save and track for your business, but here a few ideas:

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Posted by on in Sheer Minerals Makeup
Sheer Minerals 2016 ReSOLUTIONS

Hello Natural Beauties! Welcome to 2016. It’s going to be a BEAUTIFUL year!!!!

Enjoy these Sheer Minerals ReSOLUTIONS to start out the NEW YEAR fresh, clean & natural.

It is the perfect time to be out with the old and in with the NEW. Below is a general guide for the length of time you should keep makeup items for sanitary purposes:

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This is also a great time to clean all of your brushes thoroughly. The best method I have found is:

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Olive Oil: From Dinner Table to Beauty Counter

Olive oil’s lush history is as deep and rich as the golden hued substance itself. Native to Mediterranean countries, ancient cultures used olive oil for a variety of every day purposes such as food, fuel, beauty and possibly currency, and evidence suggests production began over 5,000 years ago. Revered for its health benefits, olive oil is the number one recommended fat for cooking and is now a staple of modern kitchens, but olive oil’s health benefits don’t stop with food. Olive oil is used to maintain the health of skin, nails and hair.

Moisturizer

Dry skin leads to redness, flaking and cracking, especially in dry climates. Olive oil’s ability to penetrate deep into the skin to deliver nutrients and hydration restores skin’s suppleness. Olive oil paired with a gentle exfoliant like sea salt or sugar also helps renew skin’s natural glow by removing dead cells without stripping skin of its natural oils.

Recommended products: Organic Skin & Nail Balm, Almond Body Polish, Lavender Mint Body Polish, Men’s Essentials Shaving Crème

Antioxidant

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Posted by on in News & Special Articles
5 Skincare Myths Answered

Happy New Year! I hope everyone had a safe and happy holiday season. Now that we are all settling back into our routines, most of us are setting out to achieve our New Year’s resolutions. Whether it is to be more fit, find more time for yourself or eat healthier one of the easiest resolutions you can achieve is better skin!

Since there are many skincare myths, sometimes it can discourage people from starting a great skincare routine. Below I am going to answer some of the most common myths to help put your mind at ease.

Myth #1 You should only use oil-free products on oily skin.

It is now known that using oil on oily skin can help bring balance to the skin. People who have oily skin tend to strip it of all its natural oils and in return the skin overcompensates and produces more oil. This can be a tough cycle to break. If you are dealing with oily skin it is acceptable to use an oil-free product during the day and use oil at night. During the day you can obtain the benefits of matte skin by using an oil-free moisturizer and at night you can focus on rebalancing your skin with oil. Grape seed and jojoba oil are great for oily skin and those emollients are in our Tea Tree Face Crème.

Myth #2 Skin should be “squeaky-clean” or “tight” after washing.

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Posted by on in News & Special Articles
2015 Year in Review

From revealing a brand new magazine-style catalog, to launching a line of certified organic essential oils, to being named to the Top 100 Women Owned Companies for the second time, 2015 has been an incredible year for growth and opportunity. Here's our 2015 year in review.

Products

The introduction of innovative new products is one of the key elements in engaging our customers and creating excitement for our sales consultants. Sheer Minerals BB Crème (Beauty Balm) was a huge hit with our customers and consultants. This lightweight tinted moisturizer was offered in five shades to provide a ‘liquid foundation’ to those who prefer it. Inspired by the Pantone Color of the Year, Merlot Organic Crème Lipstick and Marsala Blush quickly became favorites among makeup wearers. An essential oil collection, complete with Fractionated Coconut Oil and rollerball vials for mixing blends, was introduced in the summer. Tea Tree, Lemon, Lavender, Peppermint single oils plus Immune Boost, Balancing Act and Mint Revival blends were offered to customers, in addition to many essential oil products we’ve been selling for years. We launched a revolutionary Prebiotic Facial Wash and Facial Mist at our annual convention in July. In addition to the popular Prebiotic Body Wash, this organic, GMO-free product works on a molecular level by stimulating good microorganisms on the skin and promoting collagen production. Prebiotic Foaming Liquid Soap was introduced in four varieties including Mandarin Orange, Candy Cane, Tea Tree with Citrus and Unscented.

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Community

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Posted by on in Sheer Minerals Makeup

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We are nearing the end of 2015 and while Pantone has announced their colors of the year for 2016, I don’t think we are going to say goodbye to Marsala anytime soon. Our Marsala Blush and Merlot Organic Crème Lipstick belong in our Sheer Minerals Hall of Fame! Classics transcend trends.

However, now that Pantone has announced their new colors, you can expect the fashion and design worlds will follow suit in makeup, clothing, accessories and home décor. The 2016 Pantone colors of the year are (drumroll please….) Rose Quartz and Serenity.  Pantone threw us all for a loop when they announced the 2016 colors of the year; it’s the first time ever two complementing hues have been chosen. Rose Quartz is a cool soft pink reminiscent of the palest part of a rose petal. Serenity is a light fluffy powder blue, like a baby blanket. Together they look like sugary, airy cotton candy.

The following trends for 2016 are perfectly in tune with these new colors:

Daytime

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Ingredient Spotlight: 3 Benefits of Cocoa Butter

Richly hued with the faint scent of chocolate, cocoa butter (Theobroma Cacao) is the naturally occurring fat in cocoa pods that is extracted by cold-pressing dried and fermented cocoa beans. Cocoa pods also produce cocoa liquor and cocoa powder, used in the production of delicious chocolate. Purportedly used by the Aztec and Mayan civilizations for medicinal and dietary reasons, cocoa butter is now found in cosmetics and skincare for the following skin nurturing benefits.

Anti Aging

High concentrations of fatty acids (oleic, palmitic and stearic), vitamins (A, B1, B2 and B3) and antioxidants (vitamins C and E) fight free radicals. Free radicals cause tissue damage, increasing the signs of aging such as wrinkles and sagging skin. Fatty acids also help cocoa butter penetrate the top layer of skin, lending to cocoa butter’s nickname, “ultimate moisturizer”.

Regeneration

Cocoa butter has been used for centuries to reduce the appearance of scars and stretch marks. Although there is limited research regarding the correlation between cocoa butter and disappearing scars, a few small studies showing the potential for cocoa butter to maintain skin’s suppleness and elasticity. Because hydration is known for improving the appearance of skin, applying moisturizing cocoa butter can be effective in reducing scars.

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The Art of Aromatherapy Part 3: Essential Oil Uses

Used across the globe for centuries, plant essences played a substantial role in medicinal preparations and religious ceremonies. These essences evolved to what we now know as essential oils. While still used for medical and religious purposes, essential oils developed a contemporary following for skincare and household applications. Here are some tips and recipes for practicing with essential oils. Let me know in the comments how you use your favorite essential oils.

Diffusing

Create a romantic, uplifting, relaxing or other desirable ambiance by diffusing essential oils in your home. People diffuse oils purely for the love of a scent, aromatherapy benefits or both. Whatever your reason, it is recommended you use an electric nebulizer or diffuser (steam or fan) to maintain the molecular integrity of the compound because essential oils can breakdown if exposed to heat. Add a few drops of your favorite essential oil to the diffuser, per the unit’s instruction, to enjoy the aroma throughout your house. As an added bonus, a study published in the Journal of Antimicrobial Chemotherapy suggests diffusing essential oils could be effective in fighting certain air born bacteria.

Skin Care

Customize your Lemongrass Spa products with your special essential oil blend by adding essential oils to an unscented product. Here’s a guideline to help you make your own essential oil creation.

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Posted by on in Consultant Stories
4 Practical Tips for Success

Direct sales offers a unique entrepreneurship opportunity for women and men from a variety of social and economic backgrounds. They join for a myriad of reasons such as flexible schedules, extra income and “me time”. While success is different for everyone, there are a few tips that can be followed to create a lucrative home business. Jennifer Pizza, a Lemongrass Spa Consultant from Maryland, gives real-life examples of how to use these tips for your business.

Jennifer enjoyed attending home parties but “never considered being the one ‘running the show’.” After attending her sister’s Lemongrass Spa party and learning about clean products, she decided it was time to make a change for her family. With no prior experience in direct selling, Jennifer’s initial goal was for her family to live healthier and free from potentially harmful chemicals; she never fathomed where this change would lead her. In about four months Jennifer promoted to Director and earned a $1000 bonus. Within six months she earned the “High Jump” [highest honor in Lemongrass Spa’s previous Jump Start program], which included product bonuses, a necklace and massage at a local spa. At nine months Jennifer earned an all-expenses paid vacation for herself and her husband. Then at the end of her first year she ranked number nine in sales in the entire company.  Jennifer said "my first year with Lemongrass Spa was AMAZING!” 

Tip 1: Set goals.

Jennifer’s overall goal was to provide healthier products for her family, primarily because one of her daughters has allergies and skin sensitivities. Her personal business goal was to earn the Spa Destination trip for herself and her husband. “Having three kids doesn't leave much time for a getaway, or money to afford it. The experience was everything we thought it would be and more! We were able to relax and re-connect,” Jennifer stated. Each month she sets small goals for her business that will lead her to her big-picture goals, such as earning the 2016 Spa Destination trip to Mexico.

Tip 2: Create a work schedule.

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Posted by on in Sheer Minerals Makeup
Sheer Minerals Makeup Party

Beauty products and makeup are such a fun and personal gift to give for the holidays, why not have a glitzy, glamorous Sheer Minerals Makeover party? Much of the feedback and many posts I read indicate a level of intimidation when it comes to holding a Sheer Minerals Party. You do not need to be a makeup artist or even wear makeup to hold a successful party. If you give women the opportunity to get their hands on the makeup and experiment with it, the party virtually holds itself. Busy women often get caught in a beauty rut. We do the same look, buy the same products and stick with the same routine for years and years out of pure habit and staying in a comfort zone. Not only are you providing your guests with the time and opportunity to try new looks, products and colors on themselves, you are giving them great gift ideas for their friends and family. Below are some tips to help you conduct a successful Sheer Minerals Holiday party, regardless of your level of experience with makeup.

1.  Set up stations to avoid crowding and confusion. These should include:

*Makeup removal and facial preparation including warm washcloths, eye makeup remover, moisturizer and primer. *tip: provide a Muddy Mates Mixing & Application Tray, hand mirror (or have larger mirrors at each station) and sample brushes for each guest to keep everything sanitary and allow for mixing. Include a wish list and a pen to keep track of favorites. Encourage before and after selfies that they can share with you if they are comfortable.

*Cover up. Include all 3 concealing sticks, mineral cover-up, and sheer veils.

*Foundations and blush. Include BB crème samples or pumps and mineral foundation, blushes and setting spray.

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Top Leaders Attend Leading the Way Retreat

Twenty-two women from Lemongrass Spa Products participated in an empowering weekend with Belinda Ellsworth and her Step Into Success Team at the Leading the Way Leadership Retreat in Chicago, Illinois last month. At the cornerstone of the event was the celebration of the release of Belinda’s Direct Selling for Dummies, Amazon’s #1 Bestselling Book in several business categories. This exceptional how-to book helps the reader navigate the direct sales industry in pursuit of success, setting goals, managing their time wisely and harnessing the power of social media to book, sell and recruit. Each attendee received an autographed copy of this business-building manual.

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Belinda showcased some of the most impactful social media speakers in today’s direct selling arena, including Lydia Martin and Lyndsay Tompkins. Expert storyteller, comedian and author, Kelly Swanson had the entire audience rolling out of their seats with laughter as she helped us see through our obstacles and make fun of our shortcomings. Linda Ellis inspired us to live each minute as if it were our last. Author of the world-renowned book, The Dash, Ellis shared first hand how th

is book has touched the hearts of millions.

Lemongrass Spa’s Executive Director, Tara LaMagna, was asked to present her successful steps in exceptional team engagement to the direct sales leaders attending the event. Tara’s story of how she built a team of 300 consultants in just over two years had leaders from dozens of direct selling companies feverishly taking notes. Tara’s style of utilizing Facebook groups to motivate and inspire her team, Facebook parties to increase her sales and systems for attracting new recruits to her team have been instrumental in her success. Tara traveled to the Dominican Republic in June 2015 as one of the Spa Destination Trip earners and was named to the Dynamic Dozen (Top in Sales) at the Annual Convention.

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Posted by on in News & Special Articles
With Love, from Lemongrass Spa

Breakthroughs in cancer research combined with early detection education and improvements with treatment options have brought cancer out from behind a curtain of uncertainty and fear. However, openly and bravely fighting this devastating disease does not negate the horrendous psychological and physical effects of treatment.

Inspired by one of our Consultant’s father’s journey through cancer treatments, the Loving Care Gift Set was born to help provide relief from dry, itchy skin, brittle nails and radiation burns, just a few of the superficial effects of chemotherapy and radiation. The three products contained in the set include Healing Elements Balm, Organic Skin & Nail Balm plus a jar of Ultra Hydrating Body Crème.

Last year, in honor of October’s Breast Cancer Awareness Month, Lemongrass Spa sent over 50 Loving Care Gift Sets to women, men and children battling any type of cancer. Touched by the numerous heroic, devastating and hopeful stories, this October, Lemongrass Spa Products increased its goal to send at least 200 Loving Care Gift Sets to people receiving any type of cancer treatment. We have met our goal and are honored to send over 200 gift sets to recipients around the country.

“Oh thank you so much!…Even the smallest things make the biggest difference.” Teresa

“Thank you so much! Living on disability limits my purchase power; it means the world to get these needed items.” Lucy 

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Posted by on in Natural Products
Natural Anti Aging Complex

Maintaining dewy, youthful skin is considered the top skincare concern for most women, while, according to popular men’s magazines, acne and dry skin top men’s skin care problems. Vitamins, antioxidants, minerals and other nutrients are needed to maintain suppleness and luminosity in both women and men. Outside of a balanced diet, serums are the perfect delivery system for providing the nutrients your skin needs. Serums apply a concentrated dose of vitamins, minerals and antioxidants to the skin. Light and fast absorbing, these elixirs penetrate the inner layers of the dermis for a lasting effect and can be used with all skin types.

Lemongrass Spa enhanced its Green Tea Antioxidant and Organic Anti Aging Serums with an essential oil blend and anti aging complex to boost the rejuvenating effects. There are visible benefits of daily use of serum including softer, more supple skin, smoother appearance and natural vibrancy. Customers who have used the serums have noticed an improvement of overall elasticity of skin and less dryness, even in cold weather when used regularly. The Green Tea Antioxidant is a favorite among those with oily prone skin types and Organic Anti Aging (Oil) Serum is the preference for normal to dry skin types.

Essential Oil Blend

Rosemary: A natural toner to help balance skin and reduce dryness.

Spearmint: Menthol provides antiseptic properties, which can help heal skin ulcerations.

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Posted by on in Sheer Minerals Makeup
Put your Game Face On!!

Hello Natural Beauties!

Fall is here! There is no better indication of that than FOOTBALL! Sheer Minerals always scores a touchdown and will never leave you flat on game day. Going to a game? Attending a football party? Just feeling the FAN-glam-damonium? Follow these fun eye shadow and lip color combinations to show your team pride. Are you ready for some football?!! Look below to find your favorite team and put your game face on!

Arizona Cardinals Red/Black/White

White Diamond Eye Shadow on your lids, black cat eyeliner and Siren Organic Lipstick

Atlanta Falcons Red/Black/Sliver/White  

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Marketing Your Direct Selling Business with Instagram

Last year my teenage daughter asked if she could get an Instagram account. This was an eye-opening and educational experience for our family as we learned a whole new way to communicate on social media with our kids and their friends. As teens moved away from Facebook and over to Instagram in large numbers last year, parents have another social media environment to monitor, with some added benefits if you’re open minded about learning a slightly different marketing approach. Instagram isn’t just for teens. Almost 80% of Instagram users are between 13-49, and 68% of the users are female. 

After sitting down with my daughter for about fifteen minutes I was educated on setting up my profile, posting pictures and getting creative with #hashtags. From a teen perspective there are cool things to post on Instagram and very uncool things and now that we were following each other the last thing I wanted to do is appear as a stalker parent.   There were some abbreviations I needed to Google in order to understand what she and her friends were talking about: #goals, ttyl, TBT, OOTD, bae, cray, LYT and WTH. Now that I had the basics down I was off and running.

Because Instagram is picture and video driven (you can’t make a post without one) the visual stimulation when you scroll through the feed can become rather addictive. I found myself following gluten-free chefs, beach yoga instructors, natural skincare crafters, coffee drinkers, motivational speakers and crossfit athletes. Because IG sorts photos by hashtags, when you go to explore new people you’ll immediately gravitate toward people with common interests.

Creating Connections

Posting comments on Instagram is much like Facebook and you can easily engage with new people simply but making a positive comment on their photo. You can private message your friend on Instagram, too, which also requires attaching a photo to the initial message. Another way to engage with your friends is to add their IG name, for example @abc123, as a comment to a post, or tag them in a post. The next time your friend goes to their Instagram account they will see the post you intended for them to see. It goes without saying, if someone follows you, follow them back, unless of course you have reasons not to. Since about 70% of Instagram users check their feed at least once a day, post pictures regularly to keep followers engaged and interested. Follow and engage with people who have similar interests as you. For example, if you see a user who often posts about a healthy lifestyle and natural skin care, you may want to follow them.

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